¨ i'm lovin' it! ¨ (no, nothing to do with McDonald's!)

It has been so much fun creating the designs! I used to look at other nail salons catalogue and always wanted to do my own and i got to do it with this final project! :)

And I also got to invent the fun names for each of my designs! hehe- the only drawbacks are the budget, which is limited to £20 (starts from £5) so i can't really design with total freedom because nails would be too expensive to recreate! Another inconvenience was that the names for my nails was causing a slight problem : for example, i had a ¨Barbie Collection¨. They've told me i can't use the actual name ¨Barbie¨ because i don't have the authorization from Mattel, the US toy company who does Barbie. (and most importantly, i don't want to be sued by them!!!!) so i've since changed the name and it is now ¨the Sweet Doll Collection¨, i found my way ;)

Why would someone choose to do this?! Freedom of choice... (!!)

Just thought i'd share this picture.. You can't deny it isn't original! The person must really love soda drinks! (the details are spot on!)

My project

I am working with a London nail company, their main store is in South Molton Street. I chose this salon because it's the most appropriate as their nail polishes all have quirky, fun names and the atmosphere in the salon is made to be fun, with music channels playing on tv screens.

They do nail art but don't have a catalogue for their clients. I will be doing my own designs and producing this catalogue for them which will be available for the clients so they can choose what they want done on their nails.

It will be available exclusively in their South Molton Street salon, for their Spring/Summer collection.

Nail art is much more serious than you think!

It's not just having your nails done in a salon, nail art has expanded so much during the last couple of years and there are even contests for best designs!


Of course, in these competitions, called ¨Nail Art Championship¨, nail art is taken very seriously and each design isn't something you would want to have on your own nails.. The nail is considered like a blank canvas and the nail artist covers it with their creative idea.





Look at these amazing nails (everything is thought of, the smallest details are there..wow!)

Check out the famous nails!

Everyone is starting to love nail art, even the celebs! (& i can say that once you start..it's addictive!)

Just look at Fergie's nails in her music video ¨Fergalicious¨! (black nail, white dots: dominos pattern) Talk about making a style statement..

http://www.youtube.com/watch?v=_D10U0k-5nc

And here with another design..see, i DID say it was addictive! ;)

Gwen Stefani, one who's never afraid to experiment, is also one of the many who loves nail art and changes designs very often, whether it is chocolate brown with rhinestones, stripes in her music video ¨Sweet Escape¨...

Concept idea...

It has been a craze for several years already in Asia (Thailand, Japan,..) and is becoming increasingly popular over here in Europe : nail art design, which vary from simple designs to outrageous ones, whether it's crystals on nails, brand name logos painted on, pictures transferred onto nails,...



Here are some examples :








I want to explore this area as i am fascinated by the designs applied to the nails. It's no longer just painting your nails red , it's a new way of expressing your identity, expressing yourself to the world.